Peke ki te ihirangi
Dreamquark Kohinga Rongoā Arumoni nā Fanny De Bray

Ko te hoahoa Dreamquark Kohinga Rongoā Arumoni nā Fanny De Bray he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


ParahiWhakairoiro· 2021

Dreamquark Kohinga Rongoā Arumoni

nā Fanny De Bray

Kiritaki: Made For You

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

13,802

Ngā Tae

Te Hoahoa

Mō Dreamquark Kohinga Rongoā Arumoni

He kohinga rongoā arumoni whakaahua i hangaia mō tētahi kamupene hangarau ko Dreamquark. Ko te rahi o te kohinga rongoā he 210 ki te 297 mirimita, ā, e whakamārama ana i te uara tāpiri o te kamupene mā te māramatanga. Ko te āhua whakairoiro e whakaawe mai ana i te waitohu o nāianei, ā, he takaro te āhua engari kāore i tino noho whakaiti. Ko ngā whakaahua me ngā mauhanga mata e whakaatu ana i te ngāwari o te whakamahi i a Brain, he otinga atamai hangahanga. Ka whakaatu anō hoki te kohinga rongoā i te mātauranga hangarau o ngā tīma o te kamupene. Ko te whāinga kia pai ake te māramatanga ki ngā mahi a te kamupene.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Dreamquark Kohinga Rongoā Arumoni te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dreamquark Kohinga Rongoā Arumoni he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dreamquark Kohinga Rongoā Arumoni i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
Inenga & Pēketanga
Brochure: 210 mm x 297 mm
Tūtohu
fun, illustration, graphic design, startup, brochure
Hangarau Whakanao
Brochure
Wero Hoahoa
Give a better understanding of company activities.
Rangahau
Several research have been conducted to create this design:

- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction)
Whakaaweawe
The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
Roanga o te Kaupapa
The project started in March 2020 in Torino and finished in June 2020.
Rerenga Mahi
As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
Pātene
Copyright Made for you
Ngā Mema o te Rōpū
Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme
Whakamana Whakaahua
Illustrator: Anna Cesa

Kaitautoko

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