Ko te hoahoa Dreamquark Kohinga Rongoā Arumoni nā Fanny De Bray he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.
ParahiWhakairoiro· 2021
Dreamquark Kohinga Rongoā Arumoni
Kiritaki: Made For You
Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #109858Te Hoahoa
Mō Dreamquark Kohinga Rongoā Arumoni
He kohinga rongoā arumoni whakaahua i hangaia mō tētahi kamupene hangarau ko Dreamquark. Ko te rahi o te kohinga rongoā he 210 ki te 297 mirimita, ā, e whakamārama ana i te uara tāpiri o te kamupene mā te māramatanga. Ko te āhua whakairoiro e whakaawe mai ana i te waitohu o nāianei, ā, he takaro te āhua engari kāore i tino noho whakaiti. Ko ngā whakaahua me ngā mauhanga mata e whakaatu ana i te ngāwari o te whakamahi i a Brain, he otinga atamai hangahanga. Ka whakaatu anō hoki te kohinga rongoā i te mātauranga hangarau o ngā tīma o te kamupene. Ko te whāinga kia pai ake te māramatanga ki ngā mahi a te kamupene.
Te Whakamihi
Mō te A' Design Award Parahi
Ko Dreamquark Kohinga Rongoā Arumoni te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dreamquark Kohinga Rongoā Arumoni he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dreamquark Kohinga Rongoā Arumoni i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
- Inenga & Pēketanga
- Brochure: 210 mm x 297 mm
- Tūtohu
- fun, illustration, graphic design, startup, brochure
- Hangarau Whakanao
- Brochure
- Wero Hoahoa
- Give a better understanding of company activities.
- Rangahau
- Several research have been conducted to create this design:
- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction) - Whakaaweawe
- The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
- Roanga o te Kaupapa
- The project started in March 2020 in Torino and finished in June 2020.
- Rerenga Mahi
- As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
- Pātene
- Copyright Made for you
- Ngā Mema o te Rōpū
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme - Whakamana Whakaahua
- Illustrator: Anna Cesa
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