Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga nā Paul Robb

Ko te hoahoa Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga nā Paul Robb he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga

nā Paul Robb

Kiritaki: Accademia Di Belle Art Perugia

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

42,306

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #108380

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga

Ko te Accademia o Perugia, i hiahiatia he tuakiri tirohanga hou hei whakaata i te hiahia o te whare wananga ki te neke tere ki nga ra kei mua. I mahi tahi a S&P me nga kaimahi me nga akonga a ABA ki te whakauru i nga tari rereke me nga waahanga o te Whare Wananga. Kaihoahoa& #039; Ko te wero ko te hanga i tetahi tohu tohu me te hoahoanga e whai mana ana ki nga akoranga kotahi. I hangaia e ratou he punaha tuakiri hihiko, pakari me te pai e mahi ana puta noa i nga mahi toi rerekee ki te karo i nga kupu clichés me nga tikanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Branding Accademia of Perugia Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Inenga & Pēketanga: Online and outdoor campaign
Tūtohu: Type, Campaign, Art school
Hangarau Whakanao: The material was both digital and print
Wero Hoahoa: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Rangahau: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Whakaaweawe: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Roanga o te Kaupapa: June-October, Perugia Italy
Rerenga Mahi: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Ngā Mema o te Rōpū: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Whakamana Whakaahua: Paul Robb