Peke ki te ihirangi
Hang Seng Bank Te Roro o te Peeke nā Marco Choi and Yan Yik Lun

Ko te hoahoa Hang Seng Bank Te Roro o te Peeke nā Marco Choi and Yan Yik Lun he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.


ParahiRoto Whare· 2021

Hang Seng Bank Te Roro o te Peeke

nā Marco Choi and Yan Yik Lun

Kiritaki: IMO design

Kaitoa o te A' Design Award Parahi i te Wāhanga Roto Whare

13,476

Ngā Tae

Te Hoahoa

Mō Hang Seng Bank Te Roro o te Peeke

Ko Hang Seng Bank he roro peeke reanga hou kei Hong Kong. Ko te peka nei e 152 mita tapawha te rahi, he hoahoa tuwhera me te whakamanuhiri, he mārama whakamarie me ngā waahanga rakau mahana. Kua honoa ngā ahuatanga ratonga matihiko ki roto i te roro, tae atu ki te tiikiti hiko, he paere ratonga matihiko me tētahi tari mahi-a-tangata ake. Ka taea e ngā kiritaki te tiki tiikiti hiko mō ngā ratonga tari mā roto i tētahi taupānga peeke pūkoro i mua i tō rātou taenga mai. Ko te whāinga o te hoahoa he whakaiti i te wā tatari i roto i te peka, me te whakamahi i te mahi peeke kia tere ake, kia ngākaunuitia ai hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Hang Seng Bank Te Roro o te Peeke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hang Seng Bank Te Roro o te Peeke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hang Seng Bank Te Roro o te Peeke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Inenga & Pēketanga
Total area: 152 meter square.
Tūtohu
Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Hangarau Whakanao
To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Wero Hoahoa
The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Rangahau
Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Whakaaweawe
The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Roanga o te Kaupapa
The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Rerenga Mahi
This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Pātene
Copyrights belong to IMO design limited, 2019.
Ngā Mema o te Rōpū
Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Whakamana Whakaahua
Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab

Kaitautoko

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