Anta Hoahoa o Roto mō te Tari nā Oatson Interior Design

Ko te hoahoa Anta Hoahoa o Roto mō te Tari nā Oatson Interior Design he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

ParahiRoto Whare· 2021

Anta Hoahoa o Roto mō te Tari

nā Oatson Interior Design

Kiritaki: Oatson Interior Design

Kaitoa o te A' Design Award Parahi i te Wāhanga Roto Whare

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #106420

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Anta Hoahoa o Roto mō te Tari

He hoahoa o roto a Anta mō te tari matua o tētahi kaipakihi kākahu hākinakina i Shanghai, Haina. Ko ia papa mai i te papa tuarua ki te papa tuarima kua whakaritea mō tētahi kaipakihi o te rōpū. Ko tētahi wāhanga o te papa whenua he waru mita te teitei o te tuanui me tētahi mata LED nui e kitea ai mai i waho. Ko ngā rārangi kirikiri māeneene, ngā āhua hākinakina mā me te āhua reta whero o te kaipakihi e whakaahua ana i te wāhi tomokanga. Ko tētahi wāhi okiokinga whero me tētahi papa kikorangi e whai ana i ngā tae o ngā kaipakihi e rua. Ko ngā rauemi whakaoti he peita papa konumohe, te oak veneer, te mapere me te kōhatu kirikiri.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Anta Hoahoa o Roto mō te Tari te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Anta Hoahoa o Roto mō te Tari he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Anta Hoahoa o Roto mō te Tari i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Inenga & Pēketanga: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tūtohu: interior design, workplace, brand, modern, international
Hangarau Whakanao: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Wero Hoahoa: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Rangahau: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Whakaaweawe: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Roanga o te Kaupapa: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Rerenga Mahi: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Ngā Mema o te Rōpū: Chief designer: Yan Deng
Chief designer: Jia Rong