Cut and Paste Te Waitohu nā Lisa Winstanley

Ko te hoahoa Cut and Paste Te Waitohu nā Lisa Winstanley he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

KouraWhakairoiro· 2021

Cut and Paste Te Waitohu

nā Lisa Winstanley

Kiritaki: Lisa Winstanley

Kaitoa o te A' Design Award Koura i te Wāhanga Whakairoiro

78,862

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #103530

Tūhura Anō Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cut and Paste Te Waitohu

Ko tenei kete taputapu kaupapa, Tapahia me te Whakapiri: Aukati i te Tukino Ataata, e aro ana ki tetahi kaupapa ka pa ki nga tangata katoa o te umanga hoahoa, heoi, ko te tahae titiro he kaupapa kaore i te tino korerohia. Ko tenei pea na te rangirua i waenga i te tango tohutoro mai i te ahua me te kape mai. No reira, ko ta tenei kaupapa e whakaaro ana ko te whakamohiotanga ki nga waahi hina e karapoti ana i te mahi tinihanga me te tuu i tenei ki mua o nga korerorero mo te mahi auaha.

Te Whakamihi

Mō te A' Design Award Koura

Ko Cut and Paste Te Waitohu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Cut and Paste Te Waitohu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Cut and Paste Te Waitohu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Inenga & Pēketanga: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tūtohu: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Hangarau Whakanao: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Wero Hoahoa: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Rangahau: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Whakaaweawe: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Roanga o te Kaupapa: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Rerenga Mahi: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Pātene: Copyrights belong to Lisa Winstanley, 2020
Ngā Mema o te Rōpū: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Whakamana Whakaahua: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng