Sierra Cantabria Tapanga Waina nā Estudio Maba

Ko te hoahoa Sierra Cantabria Tapanga Waina nā Estudio Maba he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Sierra Cantabria Tapanga Waina

nā Estudio Maba

Kiritaki: Bodegas y viñedos Sierra Cantabria

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sierra Cantabria Tapanga Waina

Ko Sierra Cantabria he hoahoa tapanga mō tētahi whānau waina i whakaputaina e tētahi whare hanga waina tuku iho o Pāniora. He whānui te whānuitanga, nō reira ka tiritiri ngā tapanga i tētahi reo ā-tirohanga kotahi i te wā e mau tonu ana ngā rerekētanga ririki i waenga i ngā pātara. Ka honoa ngā tohu heraldika kua whakamahia e te whānau mō ngā tau 150 ki tētahi arataki mārama o ngā huānga momotuhi. Ka waihangatia e te pūnaha ngā whakakotahitanga tapanga 53 mō ngā pātara Bordeaux me Burgundy. Ka tāia ia tapanga ki te pepa miro me te tāpaenga teitei, te whakapiri me ngā ia waniha. Ko te whāinga he whānuitanga puāwaitanga me te tuku whakaaro tae atu ki tētahi āhua waitohu ōrite.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Sierra Cantabria Tapanga Waina te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Sierra Cantabria Tapanga Waina he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Sierra Cantabria Tapanga Waina he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Inenga & Pēketanga: Bordeaux and Burgundy Bottles
Tūtohu: Wine, design, bottle, label, brand
Hangarau Whakanao: Cotton paper label with high relief, stamping and varnish strokes.
Wero Hoahoa: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Rangahau: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Whakaaweawe: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Roanga o te Kaupapa: January to September 2019
Rerenga Mahi: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Pātene: Bodegas y Viñedos Sierra Cantabria
Ngā Mema o te Rōpū: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Whakamana Whakaahua: Estudio Maba