HEMA Alliance Tuakiri Umanga nā Pedro Panetto

Ko te hoahoa HEMA Alliance Tuakiri Umanga nā Pedro Panetto he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

HEMA Alliance Tuakiri Umanga

nā Pedro Panetto

Kiritaki: Pedro Panetto

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

16,339

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100934

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō HEMA Alliance Tuakiri Umanga

Ko HEMA Alliance he tuakiri umanga i hangaia mō tētahi rōpū e tautoko ana i ngā kaimahi o ngā Mahi Toa Hōia o Ūropi Tuku Iho. Kei roto i te tuakiri ngā rerekētanga 160 o te tohu, i hangaia e ngā hoahoa hoari 40 e whakaaturia ana i roto i ngā whakaritenga ataata e whā. Ka whai ia hoari i ngā ōwehenga o tētahi tauira hītori pono. Ko ngā reta, te wāhi tāwāhi me te hoahoa tohu e ahu mai ana i te Ōwehenga Koura, e pupuri ana i te ōrite o ia rerekētanga. Ka taea e ia kaimahi te kōwhiri i te rerekētanga e hāngai ana ki tāna ake momo whakangungu me te patu e hiahiatia ana.

Te Whakamihi

Mō te A' Design Award Parahi

Ko HEMA Alliance Tuakiri Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko HEMA Alliance Tuakiri Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a HEMA Alliance Tuakiri Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Inenga & Pēketanga: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tūtohu: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Hangarau Whakanao: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Wero Hoahoa: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Rangahau: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Whakaaweawe: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Rerenga Mahi: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Ngā Mema o te Rōpū: Pedro Panetto.
Francesco Brugnera Teixeira.