Chu Cellar Te Whare Rongoā Waipiro nā Yong Wu

Ko te hoahoa Chu Cellar Te Whare Rongoā Waipiro nā Yong Wu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Chu Cellar Te Whare Rongoā Waipiro

nā Yong Wu

Kiritaki: Shenzhen everbright creative packaging design co. LTD

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

14,786

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100741

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Chu Cellar Te Whare Rongoā Waipiro

He hoahoa takotoranga a Chu Cellar mō tētahi waipiro i hangaia ki Hubei, Haina. He uku te hanga o te pātara, ā, ko tōna āhua he whakatauira i tētahi huinga pere waea, he taonga ahurea nō te kāwanatanga tawhito o Chu. Ko te tauira kei runga i te tinana o te pātara he mea whakarewa ki roto i tētahi puare mātā, ā, ko te pouaka he mea hanga ki te rākau. Ko ngā rārangi piki me ngā rārangi papahoro kei te mata o te pouaka hei whakaiti i te tūponotanga o te paheke i te wā e kawea ana. Ko te tūāpapa o te pouaka hei turanga whakaatu, nā reira ka taea te pupuri i te pātara kau hei taonga whakapaipai. Ko te whāinga kia whakaatahia te hītori me te ahurea o te rohe i ahu mai ai.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Chu Cellar Te Whare Rongoā Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Chu Cellar Te Whare Rongoā Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Chu Cellar Te Whare Rongoā Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Inenga & Pēketanga: 170 (L) x130(D) x 320 (H)
Tūtohu: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Hangarau Whakanao: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Wero Hoahoa: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Rangahau: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Whakaaweawe: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Roanga o te Kaupapa: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Rerenga Mahi: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Ngā Mema o te Rōpū: The designer：fuyu yang
The designer：yong wu