The Wild Ko Te Tuakiri Umanga nā Chao Xu

Ko te hoahoa The Wild Ko Te Tuakiri Umanga nā Chao Xu he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2020

The Wild Ko Te Tuakiri Umanga

nā Chao Xu

Kiritaki: AhnLuh Luxury Resorts and Residences

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

9,441

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100724

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Wild Ko Te Tuakiri Umanga

He tohu waitohu tenei mo te maakete hokohoko hou, i hangaia i runga i te maunga o Huangbai i te Hunan Province. Ko te whaainga o tenei kaupapa ko te whakakotahi i te rerehua a Haina tuku iho me te ngawari o te Hauauru ki te hoahoa waitohu. I tangohia e te roopu hoahoa nga taonga o te kararehe me nga tipu i te maunga o Huangbai me te hoahoa i tetahi waitohu ahua crane ma te whakamahi i te tikanga peita a Hainamana, kua whakatauhia te huruhuru o nga maramara hei tauira hoahoa. Ma tenei tauira taketake ka hanga nga momo kararehe katoa me nga otaota （kei te maunga nei).

Te Whakamihi

Mō te A' Design Award Rino

Ko The Wild Ko Te Tuakiri Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Wild Ko Te Tuakiri Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Wild Ko Te Tuakiri Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Inenga & Pēketanga: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tūtohu: branding design, logo, Chinese style, hotel branding, simple
Hangarau Whakanao: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Wero Hoahoa: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Rangahau: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Whakaaweawe: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Roanga o te Kaupapa: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Ngā Mema o te Rōpū: Creative director:Chao Xu
Graphic design:Chao Xu