Happiness Ko Te Maramara Mooncake nā Chao Xu

Ko te hoahoa Happiness Ko Te Maramara Mooncake nā Chao Xu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Happiness Ko Te Maramara Mooncake

nā Chao Xu

Kiritaki: La Maison Bakery

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

13,771

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100696

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Happiness Ko Te Maramara Mooncake

Ko te koa Ko te maramara mooncake he huinga huinga koha, e rima nga pouaka me nga hanganga rereke me nga whakairoiro. Ko te Rōpū Hoahoa Inbetween Creative e whakaatu ana i te ahua o te whakanui i te iwi o te rohe i te ngahuru ngahuru o te ngahuru, ma te whakamahi i nga whakaahua a Haina. Ko te whakaahua nei e whakaatu ana i nga whare o te rohe me nga mahinga o te Mid-ngahuru, penei i te tarakona tarakona, nga patu patu. Ko tenei whakangao koha koha he kore noa hei ipu kai engari he tohutoro ki te whakatairanga i te ahurea o te taone nui o Shien.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Happiness Ko Te Maramara Mooncake te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Happiness Ko Te Maramara Mooncake he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Happiness Ko Te Maramara Mooncake i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Inenga & Pēketanga: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Tūtohu: package design, logo, handrawing, typography
Hangarau Whakanao: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Wero Hoahoa: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Rangahau: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Whakaaweawe: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Roanga o te Kaupapa: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Rerenga Mahi: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Pātene: Trademark(2019) La Maison Bakery
Ngā Mema o te Rōpū: Creative Director: Chao Xu
Illustration: Danlin Zhang
Whakamana Whakaahua: Collaterals and graphic design items: Chao Xu
Photography: Inlight