Pure Green Mahi Matua: Tuakiri Ataata nā Xinqi Liu

Ko te hoahoa Pure Green Mahi Matua: Tuakiri Ataata nā Xinqi Liu he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2020

Pure Green Mahi Matua: Tuakiri Ataata

nā Xinqi Liu

Kiritaki: MET Creative Brand

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

10,674

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100488

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pure Green Mahi Matua: Tuakiri Ataata

Kōrero Pukapuka: Ko Pure Green he tuakiri ataata mō tētahi kaipakihi wharekai hotpot i Chongqing. Ko te tae kākāriki o te hotpot pepa hōu te tae o te waitohu, hei whakatairite ki te whero e kitea whānuitia ana i te mākete ā-rohe. Ko tētahi āhua tangata ko Mobee te ingoa te tohu matua o te tuakiri. Ka whakakotahi a Mobee i tētahi porowhita whakaae me tētahi ripeka whakakāhore. Ka whakakapi ngā papa māhana i ngā āhua kanohi hei whakaatu i te motuhake, te mea ngaro, me te kaha. Ka whakamahia ngā tohu waitohu puta noa i ngā āhua me ngā pāpāho rerekē, hei whāinga kia tata ake te waitohu ki ngā kaihoko rangatahi.

Te Whakamihi

Mō te A' Design Award Rino

Ko Pure Green Mahi Matua: Tuakiri Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Pure Green Mahi Matua: Tuakiri Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Pure Green Mahi Matua: Tuakiri Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Inenga & Pēketanga: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Tūtohu: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Hangarau Whakanao: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Wero Hoahoa: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Rangahau: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Whakaaweawe: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Roanga o te Kaupapa: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Rerenga Mahi: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Pātene: Copyrights belong to Xinqi Liu, 2019.
Ngā Mema o te Rōpū: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Whakamana Whakaahua: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.