Serious Little Squid Mahi Matua: Tuakiri Ataata nā Youjia Gu

Ko te hoahoa Serious Little Squid Mahi Matua: Tuakiri Ataata nā Youjia Gu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Serious Little Squid Mahi Matua: Tuakiri Ataata

nā Youjia Gu

Kiritaki: MET Creative Brand

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

9,446

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100470

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Serious Little Squid Mahi Matua: Tuakiri Ataata

Kupu Pukapuka: Ko Serious Little Squid he tuakiri ataata i hangaia mō tētahi kaipakihi wharekai. Ko te tuakiri kua hangaia huri noa i a A Zheng, he āhua ngata e tū ana mō ngā kaimahi tari o te tāone nui. Ko ngā taipitopito penei i te hīkaro kakī me te tauwhare māhunga e whakamāmā ana kia mōhiotia wawetia te āhua. Ko te momo whakairoiro e whai ana i ngā kiriata pouiro mūmū me te mā, e whakamahi ana i te whakakatakata makariri me ngā āhuatanga pakiwaituhi ngāwari. He raupapa whakaahua e kīia nei ko te whare tapere o roto e whakaatu ana i te oranga ia rā i roto i tētahi tāone nui. Ko te whāinga kia hangaia tētahi rangi waitohu whai hua me tētahi hononga tata ki ngā kaihoko rangatahi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Serious Little Squid Mahi Matua: Tuakiri Ataata te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Serious Little Squid Mahi Matua: Tuakiri Ataata he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Serious Little Squid Mahi Matua: Tuakiri Ataata i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Inenga & Pēketanga: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Tūtohu: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Hangarau Whakanao: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Wero Hoahoa: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Rangahau: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Whakaaweawe: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Roanga o te Kaupapa: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Rerenga Mahi: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Pātene: Copyrights belong to Youjia Gu, 2019.
Ngā Mema o te Rōpū: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Whakamana Whakaahua: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.