The Moment Kalandrie 2020 nataon'i Xiutao Fu

Ny endrika The Moment Kalandrie 2020 nataon'i Xiutao Fu dia mpandresy sarobidy amin'ny 2020 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolamenaGrafika· 2020

The Moment Kalandrie 2020

nataon'i Xiutao Fu

Mpanjifa: Mattenai

Mpandresy A' Design Award Volamena amin'ny Sokajy Grafika

64,650

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #93258

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Moment Kalandrie 2020

Ny Kalandrien'ny Fotoana dia maka aingam-panahy avy amin'ny fahendrena fahagola momba ny Fotoana Masoandro Sinoa sy ny Bokin'ny Mpitoriteny ao amin'ny Baiboly. Mikendry ny hisaintsaina ny amin'ny toetra tsy miadana eo amin'ny fiaraha-monina maoderina izy io ary mampahatsiahy ny olona hamantatra ny fotoana tsirairay sy hankahalala ny ankehitriny. Amin'ity famolavolana vaovao ity, ny volana dia pirinty eo afovoan'ny pejy, raha ny daty kosa dia voalamina manaraka andohalambo misy gradation. Rehefa mihodina miankavanana manodidina ny afovoany ny daty sy ny andohalambo, dia mihavitrika tsikelikely izy ireo—noho ny taratasy mangarahara—ka miteraka hevitra poetika fa ny mandrakizay dia voarafitra amin'ny andiam-potoana ankehitriny.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana The Moment Kalandrie 2020, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana The Moment Kalandrie 2020 izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Moment Kalandrie 2020 dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Refy & Fonosana: 185mm x 94mm x 46.5mm
Marika: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Teknolojia Famokarana: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Fanamby Endrika: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Fikarohana: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Aingam-panahy: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Faharetan'ny Tetikasa: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Fizotr'asa: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patanta: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Mpikambana ao amin'ny Ekipa: Creative Director & Designer: Xiutao FU
Loharanon-tsary: Echo Chen, 2019