MAU Vegas 2019 Hetsika nataon'i Shreya Gulati

Ny endrika MAU Vegas 2019 Hetsika nataon'i Shreya Gulati dia mpandresy sarobidy amin'ny 2020 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VyDokambarotra· 2020

MAU Vegas 2019 Hetsika

nataon'i Shreya Gulati

Mpanjifa: Houndstooth

Mpandresy A' Design Award Vy amin'ny Sokajy Dokambarotra

13,044

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #88163

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny MAU Vegas 2019 Hetsika

Fitaovana finday tsy voafidy na MAU Vegas no hetsika fampiharana finday manerantany. Manintona ireo marika lehibe indrindra avy amin'ny Silicon Valley ao anatin'izany ny Spotify, Tinder, Lyft, Bumble ary MailChimp mba hanome anarana vitsivitsy vitsivitsy. Houndstooth dia nomena ny andraikitry ny fikaonan-doha, ny famolavolana sy ny fanatanterahana ny endrika fahitana rehetra sy ny fisian'ny nomerika mandritra ny taona 2019. Raha niezaka nanosika ny fetra tao amin'ny tontolon'ny teknolojia ny hetsika dia namolavola rafitra iray izay afaka misolo tena azy amin'ny alàlan'ny sary an-tsaina sy hanala ny mpihaino. ho an'ny traikefa feno.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana MAU Vegas 2019 Hetsika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana MAU Vegas 2019 Hetsika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana MAU Vegas 2019 Hetsika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Marika: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Teknolojia Famokarana: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Fanamby Endrika: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Fikarohana: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Aingam-panahy: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Faharetan'ny Tetikasa: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Fizotr'asa: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Mpikambana ao amin'ny Ekipa: Shyamlee Jagtap