Optics and Chromatics Afisary Ny Afisy Fampisehoana nataon'i Timea Andoka

Ny endrika Optics and Chromatics Afisary Ny Afisy Fampisehoana nataon'i Timea Andoka dia mpandresy sarobidy amin'ny 2018 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2018

Optics and Chromatics Afisary Ny Afisy Fampisehoana

nataon'i Timea Andoka

Mpanjifa: Timea Andorka

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

66,192

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #58492

Fantaro izao Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Optics and Chromatics Afisary Ny Afisy Fampisehoana

Ny lohateny hoe Optika sy Chromatic dia manondro adihevitra eo amin'i Goethe sy Newton momba ny loko. Ity fifandirana ity dia soloin'ny fifandonana amin'ireo firafitra miendrika litera roa: ny iray isaina, geometrika, miaraka amin'ny endriny maranitra, ny iray kosa miantehitra amin'ny filalaovana sary an-tsehatra ataon'ny aloka maro loko. Tamin'ny 2014, ity endrika ity dia natao fonosana ho an'ny Pantone Plus Series Artist Covers.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Optics and Chromatics Afisary Ny Afisy Fampisehoana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Optics and Chromatics Afisary Ny Afisy Fampisehoana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Optics and Chromatics Afisary Ny Afisy Fampisehoana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Refy & Fonosana: original poster size: 70×100 cm
Marika: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Teknolojia Famokarana: paper, coloured plastic sheet, light, shadow
Fanamby Endrika: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Fikarohana: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Aingam-panahy: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Faharetan'ny Tetikasa: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Fizotr'asa: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Mpikambana ao amin'ny Ekipa: Art director, graphic design, type design and paper craft: Tímea Andorka