Digital Fashion Asa Lehibe: Fampisehoana Lamaody Nomerika nataon'i Fabrix World

Ny endrika Digital Fashion Asa Lehibe: Fampisehoana Lamaody Nomerika nataon'i Fabrix World dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Hetsika sy Fisehoan-javatra.

VolafotsyHetsika· 2026

Digital Fashion Asa Lehibe: Fampisehoana Lamaody Nomerika

nataon'i Fabrix World

Mpanjifa: FabriX

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Hetsika

21,480

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #181845

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Digital Fashion Asa Lehibe: Fampisehoana Lamaody Nomerika

Lahatsoratry ny Boky: Ny fametrahana tao amin'ny ComplexCon Hong Kong 2025 dia nampiseho tontolo fivarotana voarafitra amin'ny rafitra phygital mampifangaro ny famolavolana toerana sy ny interface mifanakalo. Ny kiosky andramana AR, ny fampisehoana mitambatra ary ny interface fanafarana mialoha amin'ny finday dia namorona filaharana mitohy hoe jereo izao - andramo izao - hafaro izao. Ny velarana mamerina taratra miolakolaka sy ny vavahady manana lalana maro samihafa dia nitarika ny fivezivezena, raha ny fakana angon-drakitra mitambatra kosa dia nahafahana nahazo valiny eo no eo ho an'ny famokarana mifototra amin'ny fangatahana, mampiseho fomba mifangaro amin'ny tontolo fivarotana lamaody ankehitriny.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Digital Fashion Asa Lehibe: Fampisehoana Lamaody Nomerika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Digital Fashion Asa Lehibe: Fampisehoana Lamaody Nomerika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Digital Fashion Asa Lehibe: Fampisehoana Lamaody Nomerika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Refy & Fonosana: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Marika: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Teknolojia Famokarana: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Fanamby Endrika: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Fikarohana: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Aingam-panahy: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Faharetan'ny Tetikasa: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Fizotr'asa: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Patanta: Copyrights belong to FabriX World, 2025
Mpikambana ao amin'ny Ekipa: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress