Roofarm Rebranding Primary Function: Mari-pamantarana ny Marika nataon'i Naoki Eguchi and Taiki Yamada

Ny endrika Roofarm Rebranding Primary Function: Mari-pamantarana ny Marika nataon'i Naoki Eguchi and Taiki Yamada dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2026

Roofarm Rebranding Primary Function: Mari-pamantarana ny Marika

nataon'i Naoki Eguchi and Taiki Yamada

Mpanjifa: RooFarm Inc.

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

8,431

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #181329

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Roofarm Rebranding Primary Function: Mari-pamantarana ny Marika

Book Text: Ity tetikasa ity dia hetsika fanavaozana marika miaraka amin'ny fanitarana ny orinasa Roofarm. Nitombo avy amin'ny fambolena eny an-tampon-trano an-tanàn-dehibe ny orinasa, ary ankehitriny dia miitatra mankany amin'ny fambolena an-tsaha lehibe eny ambanivohitra miaraka amin'ny asany an-tanàn-dehibe. Amin'izao dingana izao dia nofaritana indray ny fahitana ara-barotra ho toy ny Fanavaozana ny Fambolena mba Hanohanana ny Famatsiana Sakafo Maneran-tany. Ity fahitana ity dia nadika ho mari-pamantarana nisintomana avy amin'ny circuit izay maneho ny fambolena ho toy ny fotodrafitrasa. Ny mari-pamantarana dia misy endrika roa mifandray izay maneho ny fifandraisan'ny rafitra an-tanàn-dehibe sy an-tsaha.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Roofarm Rebranding Primary Function: Mari-pamantarana ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Roofarm Rebranding Primary Function: Mari-pamantarana ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Roofarm Rebranding Primary Function: Mari-pamantarana ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Refy & Fonosana: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Marika: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Teknolojia Famokarana: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Fanamby Endrika: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Fikarohana: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Aingam-panahy: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Faharetan'ny Tetikasa: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Fizotr'asa: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Mpikambana ao amin'ny Ekipa: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Loharanon-tsary: Naoki Eguchi / Taiki Yamada