Zona Asa Fototra: Famolavolana sary fanondroana sy fonosana nataon'i Cansu Dagbagli Ferreira

Ny endrika Zona Asa Fototra: Famolavolana sary fanondroana sy fonosana nataon'i Cansu Dagbagli Ferreira dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VolafotsyDokambarotra· 2026

Zona Asa Fototra: Famolavolana sary fanondroana sy fonosana

nataon'i Cansu Dagbagli Ferreira

Mpanjifa: Cansu Ferreira

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Dokambarotra

17,574

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #181114

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Zona Asa Fototra: Famolavolana sary fanondroana sy fonosana

Lahatsoratra: Zona no seltzer mahery voalohany any Angola, mampifandray ny lova kolontsaina eo an-toerana amin'ny endrika maoderina, miaraka amin'ny mombamomba ny marika nahazoana aingam-panahy avy amin'ny loharanon'i Huambo sy ny renirano Okavango. Ny famolavolana dia mifototra amin'ny endrika maoderina sy be herim-po izay mampiasa palette mifototra amin'ny voankazo monochromatic sy kisary geometrika mba hisarihana ny saina. Ny logotype manokana dia ahitana firotsahan'ny rano miafina, izay maneho ny votoatin'ny fiainana sy ny fikorianan'ny renirano. Amin'ny fampifangaroana loko mamiratra amin'ny endrika madio mifototra amin'ny fotsy, dia manolotra traikefa hita maso vaovao sady mampihetsi-po i Zona izay mankalaza ny fiaviany amin'ny alalan'ny fijery tanora sy mandroso amin'ny famolavolana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Zona Asa Fototra: Famolavolana sary fanondroana sy fonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Zona Asa Fototra: Famolavolana sary fanondroana sy fonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Zona Asa Fototra: Famolavolana sary fanondroana sy fonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Refy & Fonosana: Aluminium 330 ml drink cans
Marika: drink, alcohol, colorful, cocktail, angola, fruits
Teknolojia Famokarana: Design printed directly on the cans with Pantone system inks.
Fanamby Endrika: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Fikarohana: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Aingam-panahy: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Faharetan'ny Tetikasa: 6 months, Angola, USA and France
Fizotr'asa: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.