Jiangnan Collection Mari-pamantarana Ara-jery nataon'i Rui Deng

Ny endrika Jiangnan Collection Mari-pamantarana Ara-jery nataon'i Rui Deng dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2026

Jiangnan Collection Mari-pamantarana Ara-jery

nataon'i Rui Deng

Mpanjifa: Universiti Putra Malaysia

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

8,492

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #179905

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Jiangnan Collection Mari-pamantarana Ara-jery

Ny Jiangnan Collection dia mari-pamantarana ara-jery nahazo aingam-panahy avy amin'ireo tanàna anaty rano any atsimon'i Shina. Ny famolavolana dia mamerina mandika ny maritrano nentim-paharazana, ny renirano ary ny sehatra andavanandro amin'ny alalan'ny firafitra geometrika sy rafi-doko maoderina. Ny sary ara-kolontsaina dia novaina ho rafitra sary azo itarina izay mifanaraka amin'ireo vokatra fiainana andavanandro toy ny mosara lasoa, kaopy taratasy, mari-pejy ary aimanta fitoerana amin'ny vata fampangatsiahana. Ny sanganasa dia noforonina tamin'ny alalan'ny fomba fiasa sary an-tsary nomerika ary nomanina amin'ny CMYK mba hahazoana fanontana marina. Ny tanjona dia ny hampiditra ny lova ara-paritra ho anisan'ny fiainana andavanandro maoderina.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Jiangnan Collection Mari-pamantarana Ara-jery, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Jiangnan Collection Mari-pamantarana Ara-jery. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Jiangnan Collection Mari-pamantarana Ara-jery dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Jiangnan Collection is a contemporary visual identity inspired by the poetic landscapes of southern China. It reinterprets traditional water-town architecture, rivers, and everyday life through a modern compositional language and color system. The design transforms cultural imagery into a scalable visual system for lifestyle products such as silk scarves, paper cups, bookmarks, and souvenirs.
Refy & Fonosana: The core artwork was created at a master resolution of 3600 × 3600 pixels at 72 DPI in CMYK color mode. The visual system is scalable and adaptable to multiple product formats. Standard application sizes include silk scarves at 900 × 900 mm, paper cups at 90 × 140 mm (wrap layout), bookmarks at 50 × 150 mm, and fridge magnets at 60 × 80 mm. All outputs follow ISO print standards to ensure consistent reproduction quality.
Marika: Jiangnan culture, cultural illustration, modern Chinese design, visual identity, souvenir design, lifestyle products, graphic system, heritage reinterpretation
Teknolojia Famokarana: The design was created using a digital illustration workflow based entirely on Adobe Photoshop. The composition was developed through layered construction, modular deconstruction of traditional forms, and geometric abstraction to reinterpret architectural and landscape elements into a contemporary visual language. Color grading and tonal harmony were refined through adjustment layers and blending modes. High-resolution, print-ready files were prepared in CMYK to ensure accurate reproduction for silk scarves, paper cups, bookmarks, and souvenir products.
Fanamby Endrika: The main challenge of this project was balancing cultural authenticity with contemporary visual appeal. Translating traditional Jiangnan architecture and poetic landscapes into a modern graphic system required careful deconstruction and restructuring of classical forms without losing their cultural meaning. Another challenge was ensuring visual consistency and scalability across multiple product formats. Technical limitations in color reproduction and print compatibility were addressed through iterative testing and color calibration. The project required resolving tensions between heritage preservation, modern aesthetics, and industrial feasibility.
Fikarohana: Jiangnan Collection reinterprets the poetic landscapes of Southern China through a contemporary lens. By deconstructing water-town architecture and river rhythms into a modern geometric and color system, the design revitalizes regional heritage. This scalable visual identity seamlessly adapts to lifestyle products, from silk scarves to stationery, bridging traditional aesthetics with modern daily life.
Aingam-panahy: Jiangnan Collection was inspired by the poetic landscapes of southern China and the desire to reinterpret traditional water-town culture for contemporary life. The project draws from classical Chinese architecture, riverside scenes, and everyday local imagery, translating them into a modern visual language through geometric composition and color design. The motivation was to bridge heritage aesthetics with modern lifestyle products, making cultural memory more accessible.
Faharetan'ny Tetikasa: The project started in March 2025 in Shaoxing, China, and was completed in June 2025. The design development, visual research, and digital production were carried out by the design team, and the final artworks were prepared for application across multiple lifestyle products, including silk scarves, paper cups, bookmarks, and souvenir items.
Fizotr'asa: Users experience the design through everyday objects such as silk scarves, paper cups, bookmarks, and fridge magnets. The visual elements guide the eye through layered landscapes, creating a calm, story-like flow inspired by traditional water towns. As the design appears across different products, it transforms daily activities into moments of cultural reflection. The interaction encourages emotional connection, allowing users to engage with heritage aesthetics while enjoying modern lifestyle rituals.
Patanta: Copyrights belong to Deng Rui and Zhang Chencan, 2025.
Mpikambana ao amin'ny Ekipa: Designer：Deng Rui
Loharanon-tsary: Image #1: Illustrator Deng Rui
Image #2: Illustrator Zhang Chencan
Image #3: Illustrator Deng Rui
Image #4: Illustrator Zhang Chencan
Image #5: Illustrator Deng Rui