Top Toy Famolavolana Atitrano ho an'ny Fivarotana Lehibe Fototra nataon'i Li Xiang

Ny endrika Top Toy Famolavolana Atitrano ho an'ny Fivarotana Lehibe Fototra nataon'i Li Xiang dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VolafotsyAnatiny· 2026

Top Toy Famolavolana Atitrano ho an'ny Fivarotana Lehibe Fototra

nataon'i Li Xiang

Mpanjifa: Top Toy

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Anatiny

26,872

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #174271

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Top Toy Famolavolana Atitrano ho an'ny Fivarotana Lehibe Fototra

Top Toy dia famolavolana atitrano an'ny fivarotana lehibe fototra iraisam-pirenena miorina ao amin'ny Lalana Nanjing Atsinanana ao Shanghai. Mampiasa fiteny ara-habaka mifototra amin'ny lalao ny fivarotana, nahazo aingam-panahy avy amin'ny fonon'ny kilalao sy ny milina fanaovana lalao klasika. Ny tarehy ivelan'ny trano dia mampahatsiahy fonosana blister, ary ny tohatra dia alamina toy ny ambaratongan-dalao. Faritra misy sarintsary miloko maro, toerana fisotroana kafe ary vato fanorenana no mamorona sehatra mitarika ny fikarohana. Ny fananganana modular sy ny loko matanjaka dia manohana ny lohahevitra falifaly. Ny tanjon'ny famolavolana dia ny hahatonga ny varotra mivantana ho azo ifaneraserana sy hanaitra ny fihetseham-pon'ny mpitsidika amin'ny sokajin-taona rehetra.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Top Toy Famolavolana Atitrano ho an'ny Fivarotana Lehibe Fototra, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Top Toy Famolavolana Atitrano ho an'ny Fivarotana Lehibe Fototra. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Top Toy Famolavolana Atitrano ho an'ny Fivarotana Lehibe Fototra dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Marika: interior, retail
Fikarohana: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Aingam-panahy: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Faharetan'ny Tetikasa: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Fizotr'asa: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Loharanon-tsary: SFAP