Freistil Maha-izy azy ny orinasa nataon'i Ina Oakley

Ny endrika Freistil Maha-izy azy ny orinasa nataon'i Ina Oakley dia mpandresy sarobidy amin'ny 2025 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2025

Freistil Maha-izy azy ny orinasa

nataon'i Ina Oakley

Mpanjifa: Freistil Praxis Caspary

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

12,213

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #171891

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Freistil Maha-izy azy ny orinasa

Ny Freistil dia maha-izy azy ny orinasa noforonina ho an'ny fanatanjahantena physiotherapy iray. Ity maha-izy azy ity dia mandrakotra ny haino aman-jery an-taratasy sy nomerika, ao anatin'izany ny kaompiny fandraharahana, ny bakisy, ny fitafiana ary ny tranokala. Ny anarana hoe Freistil dia midika hoe fomba malalaka ary manondro ireo fomba fitsaboana malalaka izay safidiana ho an'ny marary tsirairay. Ireo singa mampiseho sary dia mampifandray ny asa tanana nentin-drazana amin'ireo hevitra maoderina, raha ny logo mifototra amin'ny soratra kosa misy efa-mihenjana dia mampiseho ny fihetsehana sy ny fisokafana. Ny loko ampiasaina dia ny volomparasy, ny coral, ny fotsy manjelanjelatra ary ny manga. Nofidina ireo taratasy tsara kalitao sy fitaovana maharitra, ary nampiasaina ireo mpamatsy eo an-toerana raha azo atao.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Freistil Maha-izy azy ny orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Freistil Maha-izy azy ny orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Freistil Maha-izy azy ny orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Refy & Fonosana: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Marika: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Teknolojia Famokarana: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Fanamby Endrika: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Fikarohana: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Aingam-panahy: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Faharetan'ny Tetikasa: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Fizotr'asa: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patanta: buero inaoakley, 2024
Mpikambana ao amin'ny Ekipa: Ina Oakley and Anne-Marie Bayer
Loharanon-tsary: Mockup Maison, Adobe Firefly and Nastasic