Ny endrika Namuh Investment Rebranding Famolavolana ny Maha-Marika (Brand Identity Design) nataon'i LMNT Company dia mpandresy sarobidy amin'ny 2025 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VarahinaDokambarotra· 2025

Namuh Investment Rebranding Famolavolana ny Maha-Marika (Brand Identity Design)

nataon'i LMNT Company

Mpanjifa: LMNT Company

Mpandresy A' Design Award Varahina amin'ny Sokajy Dokambarotra

61,793

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #170399

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Namuh Investment Rebranding Famolavolana ny Maha-Marika (Brand Identity Design)

Ny Namuh Investment Rebranding dia famolavolana maha-marika (brand identity) noforonina ho an'ny sehatra fampiasam-bola izay mikendry ny Millennials sy ny Gen Z. Ity fanavaozana ny marika ity dia mamindra ny sehatra hiala amin'ny varotra tahiry mankany amin'ny fitomboana manokana amin'ny alalan'ny fampiasam-bola. Rafitra famolavolana miorina amin'ny lohahevitra "varavarana" no manondro fahafahana vaovao, ary ampiharina tsy tapaka manerana ny fifandraisana rehetra amin'ny mpanjifa. Sary an-tsaina feno hevitra vaovao no manolotra ny fampiasam-bola ho zavatra azo tsapain-tanana sady mora azo. Ny lohahevitra "Daily Shift" dia mandrisika ny fandaniana andavanandro mba hovana ho fampiasam-bola mijery ny ho avy.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Namuh Investment Rebranding Famolavolana ny Maha-Marika (Brand Identity Design), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Namuh Investment Rebranding Famolavolana ny Maha-Marika (Brand Identity Design). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Namuh Investment Rebranding Famolavolana ny Maha-Marika (Brand Identity Design) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Refy & Fonosana: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Marika: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Teknolojia Famokarana: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Fanamby Endrika: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Fikarohana: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Aingam-panahy: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Faharetan'ny Tetikasa: Seoul, Republic of Korea
Fizotr'asa: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Mpikambana ao amin'ny Ekipa: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Loharanon-tsary: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.