Ny endrika Boluo Dan Famolavolana Logo sy Marika nataon'i Guangzhou Cheung Ying Design Co., Ltd. dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2024

Boluo Dan Famolavolana Logo sy Marika

nataon'i Guangzhou Cheung Ying Design Co., Ltd.

Mpanjifa: Guangzhou Cheung Ying Design Co., Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

81,286

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #161340

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Boluo Dan Famolavolana Logo sy Marika

Ny Boluo Dan dia foara tempoly arivo taona, ekena ho iray amin'ny lova kolontsaina tsy azo tsapain-tanana nasionaly. Mampiditra singa an'ohatra nentim-paharazana ny logo, toy ny maritrano lehibe ao amin'ny Tempolin'ny Ranomasina Atsimo sy ny litera sinoa Nan, miaraka amin'ny totem miavaka eo an-toerana, ka manitatra ny fampiharana ara-javakanto ny marika. Mampiditra ny foto-kevitra filozofika Atsinanana momba ny Lanitra boribory sy ny Tany efa-joro izany, maneho ny hatsaran'ny nentim-paharazana sy ny fototry ny ankehitriny, ary mampiroborobo amim-pahombiazana ny fampielezana sy ny fampandrosoana ny kolontsaina vahoaka.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Boluo Dan Famolavolana Logo sy Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Boluo Dan Famolavolana Logo sy Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Boluo Dan Famolavolana Logo sy Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Refy & Fonosana: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Marika: Logo, Branding, Visual Identity, Graphic Design
Teknolojia Famokarana: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Fanamby Endrika: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Fikarohana: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Aingam-panahy: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Faharetan'ny Tetikasa: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Fizotr'asa: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Mpikambana ao amin'ny Ekipa: Creative Director: Zhiji Dong
Designer: Lu Gu