Gua Gua Xing Qiu Maha-zava-dehibe: Mombamomba ny Marika nataon'i Sxdesign

Ny endrika Gua Gua Xing Qiu Maha-zava-dehibe: Mombamomba ny Marika nataon'i Sxdesign dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2024

Gua Gua Xing Qiu Maha-zava-dehibe: Mombamomba ny Marika

nataon'i Sxdesign

Mpanjifa: Guangxi Welfare Lottery Issue Center

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

13,533

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #155947

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Gua Gua Xing Qiu Maha-zava-dehibe: Mombamomba ny Marika

Lahatsoratry ny Boky: Ny Gua Gua Xing Qiu dia maha-zava-dehibe ho an'ny marika noforonina ho an'ny hetsika fampiroboroboana ny loteria manjavozavo eo no ho eo any Shina. Ny sary-teny dia mampihena ny tsipika ary manitsy ny firafitry ny litera Sinoa, ka mitazona ny fahazoana mamaky azy nefa mampiseho firehana mahagaga rehefa jerena akaiky kokoa. Ny sary dia manaraka ny fitenim-pandrafitana jeometrika an'ny logo ary maneho amin'ny fomba abstract ny faritra ahafahana manjavozavo eo amin'ny tapakila loteria. Ny fanontana dia mampiasa teknika avo lenta amin'ny fanorenam-pototra azo averina ampiasaina. Ny rafi-pahitana feno dia maneho tontolo iray misy fanjavozavoana feno fahafinaretana ho an'ny mpilalao tanora.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Gua Gua Xing Qiu Maha-zava-dehibe: Mombamomba ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Gua Gua Xing Qiu Maha-zava-dehibe: Mombamomba ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Gua Gua Xing Qiu Maha-zava-dehibe: Mombamomba ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Refy & Fonosana: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Marika: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Teknolojia Famokarana: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Fanamby Endrika: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Fikarohana: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Aingam-panahy: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Faharetan'ny Tetikasa: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Fizotr'asa: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Mpikambana ao amin'ny Ekipa: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu