Ny endrika Jingting Mountain Scenic Area Maha-Zava-dehibe amin'ny Marika (Brand Identity) nataon'i Zhejiang Gongshang University dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2024

Jingting Mountain Scenic Area Maha-Zava-dehibe amin'ny Marika (Brand Identity)

nataon'i Zhejiang Gongshang University

Mpanjifa: Anhui · Jingting Mountain Scenic Area

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

16,520

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #152983

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Jingting Mountain Scenic Area Maha-Zava-dehibe amin'ny Marika (Brand Identity)

Ny faritra malaza any Jingting Mountain dia maha-zava-dehibe amin'ny marika noforonina ho an'ny faritra mahaliana malaza sy valan-javaboary ala nasionaly ao amin'ny faritanin'i Anhui, Sina. Ny marika dia miorina amin'ny hevitra momba ny fikarohana ara-kolontsaina amin'ny alalan'ny sary hosodoko, mba hahatonga ny fitsidihana ho toy ny fandehanana anaty sary hosodoko amin'ny horonan-taratasy. Ny fahitana ny tendrombohitra, ny endriky ny tranobe kely (pavilion), ny rahona milamina, ny vorona sarangotra any an-tsaha ary ny toaka fotsy sy ny dite maitso eo an-toerana dia nampidirina ao anatin'ny fitenim-pandrafetana an-tsary. Sary an-tsary enina fanampiny no manohana ny marika lehibe ary azo ampiharina amin'ny toe-javatra maro. Ity famolavolana ity dia manolo ny sary teo aloha izay tsy dia nahaliana afa-tsy vitsy, ary mifanaraka amin'ny haino aman-jery nomerika.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Jingting Mountain Scenic Area Maha-Zava-dehibe amin'ny Marika (Brand Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Jingting Mountain Scenic Area Maha-Zava-dehibe amin'ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Jingting Mountain Scenic Area Maha-Zava-dehibe amin'ny Marika (Brand Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Refy & Fonosana: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Marika: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teknolojia Famokarana: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Fikarohana: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Aingam-panahy: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Faharetan'ny Tetikasa: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Mpikambana ao amin'ny Ekipa: Designer: Kan Zhao