Ecohiny Fananganana marika nataon'i Cansu Dagbagli Ferreira

Ny endrika Ecohiny Fananganana marika nataon'i Cansu Dagbagli Ferreira dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2024

Ecohiny Fananganana marika

nataon'i Cansu Dagbagli Ferreira

Mpanjifa: Cansu Dagbagli Ferreira

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #152882

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Ecohiny Fananganana marika

Afaka ho kanto sy mahafinaritra ve ny marika taratasy fidiovana? Ny EcoHiny dia vita amin'ny voly betsaka organika 100%, manana fankatoavana FSC ary tia tontolo iainana araka izay azo atao. Ny tandindona marika dia paiso, ary ny loko sy ny safidy endri-tsoratra dia maneho ny toetra mahafinaritra, voajanahary ary malefaka amin'ny vokatra. Ny tanjona dia ny hanavahana ny marika amin'ny hafa eo amin'ny tsena amin'ny alalan'ny fampiasana palette loko miavaka. Ny loko maitso manga lalina, miaraka amin'ny paiso, dia manome toetra milalao, ary mampita ihany koa ny fahatsapana ny fiarovana ny tontolo iainana sy ny faharetana. Ireo safidy famolavolana ireo dia mifandray avy hatrany amin'ny vondrona mpanjifa kendrena ary mamorona fifandraisana eo amin'ny marika sy ny mpanjifa.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Ecohiny Fananganana marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Ecohiny Fananganana marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Ecohiny Fananganana marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Refy & Fonosana: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Marika: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Teknolojia Famokarana: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Fanamby Endrika: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Fikarohana: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Aingam-panahy: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Faharetan'ny Tetikasa: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Fizotr'asa: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.