Geneo Famolavolana Efitrano Fampisehoana nataon'i Belina Zhang

Ny endrika Geneo Famolavolana Efitrano Fampisehoana nataon'i Belina Zhang dia mpandresy sarobidy amin'ny 2023 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VarahinaAnatiny· 2023

Geneo Famolavolana Efitrano Fampisehoana

nataon'i Belina Zhang

Mpanjifa: Shanghai Brander Brand Design., Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Anatiny

14,783

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #151218

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Geneo Famolavolana Efitrano Fampisehoana

Ny Geneo dia efitrano fampisehoana natao ho an'ny endrika fikojakojana ny hoditra izay mampitambatra ny teknolojia amin'ny akora voajanahary. Ny habaka 280 metatra toradroa dia mampiasa ny rano, ny zavamaniry ary ny oksizenina ho lohahevitra fototra. Ny faritry ny fidirana dia manana endrika hazavana rano mikoriana, rindrina bobonkafo, rindrina sary ary sinema 5D. Azo ahodina ny rindrina bobonkafo, ary ny hazavana avy eo dia mampiseho zavamaniry samihafa ao anatiny. Ao amin'ny faritry ny fahitalavitra, ny fanazavana eny an-tampon-trano sy ny rafitra fofona dia miova arakaraka ny votoatin'ny sarimihetsika. Ny simenitra sandoka sy ny terrazzo dia manome endrika voajanahary sy tany am-boalohany, ary ny zoron-drindrina rehetra dia natao boribory sy nofihinina tamin'ny tanana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Geneo Famolavolana Efitrano Fampisehoana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Geneo Famolavolana Efitrano Fampisehoana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Geneo Famolavolana Efitrano Fampisehoana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Refy & Fonosana: Showroom covering 280m²
Marika: beauty, tech, nature, interior, branding
Teknolojia Famokarana: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Fanamby Endrika: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Fikarohana: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Aingam-panahy: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Faharetan'ny Tetikasa: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Fizotr'asa: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.