Odea Ny Fampiharana Ara-Bola Holistic nataon'i Odeabank A.S

Ny endrika Odea Ny Fampiharana Ara-Bola Holistic nataon'i Odeabank A.S dia mpandresy sarobidy amin'ny 2023 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Teknolojia Finday, Fampiharana ary Rindrambaiko.

VarahinaFinday· 2023

Odea Ny Fampiharana Ara-Bola Holistic

nataon'i Odeabank A.S

Mpanjifa: Odea Bank A.S

Mpandresy A' Design Award Varahina amin'ny Sokajy Finday

25,425

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #150019

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Odea Ny Fampiharana Ara-Bola Holistic

Odea dia super-app izay hiasa ho fitaovana ara-bola feno ho an'ny mpanjifa Odeabank. Vahaolana fampiasam-bola tanteraka amin'ny tsena Tiorka izany. Ny vinan'ny orinasa dia ny ho "phygital" Bank of Turkey. Odea's design dia ahafahan'ny mpanjifa mahita ny vokatra ara-bola rehetra sy ny fifandanjana amin'ny indray mipi-maso, manome ny mpampiasa ny fahatsapana mazava sy mora miditra amin'ny fampahalalana ilaina. Odea dia manolotra fomba fiasa manokana amin'ny vokatra ara-bola izay manohana ny fitomboan'ny fandraharahana sy mandrisika ny fananganana ny fantsona nomerika.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Odea Ny Fampiharana Ara-Bola Holistic, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Odea Ny Fampiharana Ara-Bola Holistic. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Odea Ny Fampiharana Ara-Bola Holistic dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Refy & Fonosana: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Marika: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Teknolojia Famokarana: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Fanamby Endrika: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Fikarohana: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Aingam-panahy: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Faharetan'ny Tetikasa: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Fizotr'asa: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patanta: Copyrights belong to Odeabank A.S, 2023
Mpikambana ao amin'ny Ekipa: Odeabank CX Design Team
Loharanon-tsary: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023