Pattern Play Karatra Filalaovana, Kalandrie nataon'i Topys - Huimeng Li

Ny endrika Pattern Play Karatra Filalaovana, Kalandrie nataon'i Topys - Huimeng Li dia mpandresy sarobidy amin'ny 2023 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2023

Pattern Play Karatra Filalaovana, Kalandrie

nataon'i Topys - Huimeng Li

Mpanjifa: Topys

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

10,261

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #148121

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Pattern Play Karatra Filalaovana, Kalandrie

Ny Pattern Play dia andiana karatra filalaovana sy kalandrie natao mba hitondrana loko ao amin'ny fiainana andavanandro. Ny karatra filalaovana dia mitondra sary tsy manam-paharoa 54 solon'ny "suits" mahazatra. Ny karatra "court" dia nakan-tahaka ny kaleidoscope, ary ny karatra misy isa kosa mampiseho lamina sy endrika tsy ara-dalàna. Ny karatra dia napetraka amin'ny taratasy mainty anaty (black core stock) 310 gsm tsy azon'ny rano, misy fikarakarana "matte" sy zorony boribory. Ny kalandrie dia mampitombo habe ny sarin-tsanganasa 12 amin'ireo, natao amin'ny taratasy manokana 250 gsm misy tsipika azo tapahina, mba ahafahan'ny takelaka tsirairay avy ampiasaina ho toy ny poster ihany koa. Ny tanjon'ity famolavolana ity dia ny hampiditra hery tsara sy fahatsarana amin'ny andro tsotra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Pattern Play Karatra Filalaovana, Kalandrie, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Pattern Play Karatra Filalaovana, Kalandrie. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Pattern Play Karatra Filalaovana, Kalandrie dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Refy & Fonosana: Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Marika: product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Teknolojia Famokarana: 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Fanamby Endrika: The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Fikarohana: As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Aingam-panahy: People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Faharetan'ny Tetikasa: It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Fizotr'asa: Daily recreational activity and home decoration
Mpikambana ao amin'ny Ekipa: Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Loharanon-tsary: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.