Hankany amin'ny votoaty
Super Ego Ny Zavakanto Nomerika nataon'i Kutuko Studio

Ny endrika Super Ego Ny Zavakanto Nomerika nataon'i Kutuko Studio dia mpandresy sarobidy amin'ny 2023 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Grafika Solosaina, Famolavolana 3D, Fifehezana ary Fanodinana Sary.


VolafotsyGrafika Solosaina· 2023

Super Ego Ny Zavakanto Nomerika

nataon'i Kutuko Studio

Mpanjifa: Kutuko Studio SL

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika Solosaina

63,808

Loko

Ny Endrika

Momba ny Super Ego Ny Zavakanto Nomerika

Super Ego, tetikasa zavakanto maneso ny kolontsain'ny mpanjifa sy ny fiantraikan'ny media sosialy amin'ny olona. Ny tetikasa dia mikendry ny hitsikera ny famahanana artifisialy ny egoan'ny olona amin'ny alàlan'ny tia sy mpanaraka amin'ny sehatra media sosialy toy ny Instagram. Te hamorona fanehoana an'ohatra amin'ireo mahery fo vaovaon'ny fiaraha-monina izy io, izay miodina amin'ny fahazoana tia sy mpanaraka bebe kokoa ny fiainany. Ny tetikasa dia mifantoka amin'ny Instagram, izay ahitana ny sary rehetra navoaka an-tserasera ho toy ny seho mba hisarihana ny sain'ny mpampiasa.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Super Ego Ny Zavakanto Nomerika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Super Ego Ny Zavakanto Nomerika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Super Ego Ny Zavakanto Nomerika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana
SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Refy & Fonosana
4960X7015 Pixeles, Tiff RGB
Marika
3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Teknolojia Famokarana
For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Fanamby Endrika
The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Fikarohana
Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Aingam-panahy
The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Faharetan'ny Tetikasa
The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Fizotr'asa
Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patanta
Kutuko Studio SL
Mpikambana ao amin'ny Ekipa
COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Loharanon-tsary
Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain

Noharena

Tsidiho Ankoatr'i Designers.org

Mahità vokatra, serivisy ary tombontsoa avy amin'ireo mpiara-miasa amin'ny dokam-barotra.

Ny Endrika Tsara dia Mendrika Fankasitrahana Lehibe

Ny A' Design Award dia loka iraisam-pirenena ho an'ny endrika tsara, tsaraina amin'ny mpitsara. Mandraisa anjara amin'ny A' Design Award mba hahazoana tombontsoa hankasitrahana ara-kalitao, hahazoana laza, voninahitra ary fampahafantarana ny asanao. Asongadino ny asanao ho an'ny A' Design Award ary ifaninano mba hahazoana ny A' Design Prize sarobidy.

Asongadino