Scaling Inc Maha Ny Marika Orinasa nataon'i Yanming Chen

Ny endrika Scaling Inc Maha Ny Marika Orinasa nataon'i Yanming Chen dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2023

Scaling Inc Maha Ny Marika Orinasa

nataon'i Yanming Chen

Mpanjifa: Scaling Inc

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #143781

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Scaling Inc Maha Ny Marika Orinasa

Ny Scaling Inc dia maha ny marika orinasa (brand identity) natao ho an'ny orinasa iray misahana ny fampahalalam-baovao. Ny logo dia matrix tokana miendrika lattice, voaforon'ny endrika hexagona dimy. Ny hexagona eo afovoany dia maneho ny orinasa ary asongadina ao anatin'ny lattice. Ireo hexagona tsy mitovy habe dia manome ny marika endrika mitovy amin'ny fitaovana rôta sy renitantely. Ampiharina amin'ny fitaovam-panoratana, poster, taratasy rindrina ary kitapo io maha ny marika ho fampiasa amin'ny fampielezan-kevitra an-tserasera sy any ivelan'ny tserasera. Ny loko mavitrika sy ny endrika géométrika tsotra dia nofidina taorian'ny fanadihadiana tarika sy fanadihadiana midadasika. Ny famolavolana dia maneho ny fahamboraka, ny fahazoana miala amin'ny fiovana ary ny fitomboana.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Scaling Inc Maha Ny Marika Orinasa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Scaling Inc Maha Ny Marika Orinasa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Scaling Inc Maha Ny Marika Orinasa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Refy & Fonosana: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Marika: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Teknolojia Famokarana: Photoshop, Illustration, and Digital Design
Fanamby Endrika: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Fikarohana: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Aingam-panahy: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Faharetan'ny Tetikasa: The project starts on June 1st, 2022, in the United States of America
Fizotr'asa: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Loharanon-tsary: Yanming Chen