Tathra Eco Camp Maha-Marika nataon'i Amanda Dempster

Ny endrika Tathra Eco Camp Maha-Marika nataon'i Amanda Dempster dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2023

Tathra Eco Camp Maha-Marika

nataon'i Amanda Dempster

Mpanjifa: Amanda Dempster

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

10,399

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #142725

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Tathra Eco Camp Maha-Marika

Taorian'ny fahapotehan'ny doro tanety nandravarava tao Aostralia, ny Tathra Eco Camp dia nila famantarana an'ohatra izay nitantara tantara momba ny fanavaozana, ny tantara ary ny fandrobohana voajanahary. Nitady suite marika ny tompony izay hampihetsika ny tantara tsy manam-paharoa amin'ny tany ary hanome voninahitra ny lanjany ara-kolontsaina sy ny fanoloran-tenany amin'ny fizahan-tany ara-tontolo iainana. Ny endrika sy ny fanehoana marika vokarina dia taratry ny fiangaviana voajanahary ao amin'ny toby ary manome voninahitra ny tontolo nohavaozina miaraka amin'ny peratra hazo malaza sy ny loko miavaka izay maneho ny fitomboana, ny tantara ary ny fanavaozana ny toerana haleha.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Tathra Eco Camp Maha-Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Tathra Eco Camp Maha-Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Tathra Eco Camp Maha-Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Refy & Fonosana: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Marika: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Teknolojia Famokarana: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Fanamby Endrika: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Fikarohana: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Aingam-panahy: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Faharetan'ny Tetikasa: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Fizotr'asa: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patanta: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Mpikambana ao amin'ny Ekipa: Amanda Dempster
Loharanon-tsary: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)