Ny endrika Buddy Workwear Mombamomba ny Marika (Brand Identity) nataon'i Pilotfisch GmbH and Co. KG dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VolafotsyDokambarotra· 2022

Buddy Workwear Mombamomba ny Marika (Brand Identity)

nataon'i Pilotfisch GmbH and Co. KG

Mpanjifa: Buddy Workwear Manufaktur

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Dokambarotra

48,608

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #140102

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Buddy Workwear Mombamomba ny Marika (Brand Identity)

Buddy Workwear dia mombamomba ny marika noforonina ho an'ny mpanamboatra akanjo fiasana any Alemaina. Ny anarana hoe Buddy no ivon'ny mombamombantsika ary avy amin'ny anaran'ny orinasa taloha. Ny manga matroka no loko fototra ary mampiseho ny vokatra sy ny sary, fa ny manga mangatsakatsaka kosa ampiasaina ho loko fanamafisana sy fanasongadinana. Mifameno toy ny mpinamana ireo loko roa ireo. Ny endri-tsoratra mazava sy ny fanolorana tsotra dia manohana ny toe-tsain'ny marika mivantana. Ampiharina amin'ny bokikely voapaoka pirinty, tranonkala, horonan-tsary ary fampielezan-kevitra amin'ny media sosialy io mombamomba ny marika io.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Buddy Workwear Mombamomba ny Marika (Brand Identity), fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Buddy Workwear Mombamomba ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Buddy Workwear Mombamomba ny Marika (Brand Identity) dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Refy & Fonosana: Brochures DIN A4
Marika: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Teknolojia Famokarana: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Fanamby Endrika: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Fikarohana: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Aingam-panahy: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Faharetan'ny Tetikasa: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Fizotr'asa: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Mpikambana ao amin'ny Ekipa: Pilotfisch GmbH & Co. KG
Loharanon-tsary: Photography: Fotografie Witte Wattendorff GmbH, Münster