Craftal Serivisy Fanaovana Fanjariana ho an'ny Fitaovam-pisakafoanana nataon'i Culture Generation Japan

Ny endrika Craftal Serivisy Fanaovana Fanjariana ho an'ny Fitaovam-pisakafoanana nataon'i Culture Generation Japan dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Lova Ara-kolontsaina sy Indostrian'ny Kolontsaina.

VarahinaLova Ara-kolontsaina· 2022

Craftal Serivisy Fanaovana Fanjariana ho an'ny Fitaovam-pisakafoanana

nataon'i Culture Generation Japan

Mpanjifa: Craftal

Mpandresy A' Design Award Varahina amin'ny Sokajy Lova Ara-kolontsaina

17,758

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #139328

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Craftal Serivisy Fanaovana Fanjariana ho an'ny Fitaovam-pisakafoanana

Ny Craftal dia serivisy fanaovana fanjariana izay manome fitaovam-pisakafoanana asa tanana Japoney ho an'ny trano fisakafoanana sy ny fianakaviana. Mifidy zavatra telopolo avy amin'ny trano fampirantiana ara-batana na katalaogy an-tserasera ny mpampiasa, ary misy mpikarakara afaka manampy amin'ny fisafidianana. Averina alefa ho an'andiam-pitsapana telo volana avy eo ireo fitaovam-pisakafoanana. Rehefa afaka telo volana, dia azo takalozana na averina ireo entana. Ireo entana averina dia hikarakarana eny amin'ny ivon-toerana fizarana alohan'ny handefasana azy amin'ny mpampiasa hafa. Mampifandray ny mpanao asa tanana amin'ny olona mampiasa ny sanganasany io serivisy io, ka afaka mitarika ny fampandrosoana ny vokatra ny fanehoan-kevitra mivantana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Craftal Serivisy Fanaovana Fanjariana ho an'ny Fitaovam-pisakafoanana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Craftal Serivisy Fanaovana Fanjariana ho an'ny Fitaovam-pisakafoanana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Craftal Serivisy Fanaovana Fanjariana ho an'ny Fitaovam-pisakafoanana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Refy & Fonosana: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Marika: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Teknolojia Famokarana: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Fanamby Endrika: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Fikarohana: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Aingam-panahy: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Faharetan'ny Tetikasa: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Fizotr'asa: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Mpikambana ao amin'ny Ekipa: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi