Bank of England Famantarana Hita Maso nataon'i Matteo Ruisi and Peter McCabe

Ny endrika Bank of England Famantarana Hita Maso nataon'i Matteo Ruisi and Peter McCabe dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2022

Bank of England Famantarana Hita Maso

nataon'i Matteo Ruisi and Peter McCabe

Mpanjifa: Bank of England

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

39,547

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #138983

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Bank of England Famantarana Hita Maso

Ny famolavolana ho an'ny banky foibe dia midika hoe ny fitadiavana fifandanjana eo amin'ny fampahalalana ara-teknika sy saro-pady, ny vokatra tarihin'ny mpiasa, ny fifandraisana ankapobeny mahaliana, ary ny andiana fitsipika. Tsy mora ny hanatanteraka izany ary mifototra amin'ny fihetseham-po anatiny saro-pady. Ny famantarana vaovao dia novolavolaina niaraka tamin'ny olona hampiasa azy, ka nampifandanja ny lafiny rehetra amin'ny fifandraisana. Mifantoka amin'ny fanatrarana vahoaka midadasika kokoa izany, amin'ny alalan'ny fomba azo idirana, manan-danja, voarafitra ary miavaka. Ireo foto-kevitra fototra ireo dia nampiasaina ho fitarihan'ny famolavolana ho an'ny fananana hita maso rehetra.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Bank of England Famantarana Hita Maso, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Bank of England Famantarana Hita Maso. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Bank of England Famantarana Hita Maso dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Refy & Fonosana: Not applicable
Marika: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Teknolojia Famokarana: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Fanamby Endrika: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Fikarohana: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Aingam-panahy: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Faharetan'ny Tetikasa: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Fizotr'asa: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Mpikambana ao amin'ny Ekipa: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Loharanon-tsary: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.