Fondazione Alinari Fampahafantarana Marika nataon'i Frush Design

Ny endrika Fondazione Alinari Fampahafantarana Marika nataon'i Frush Design dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2021

Fondazione Alinari Fampahafantarana Marika

nataon'i Frush Design

Mpanjifa: Frush | Creative studio

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #125706

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Fondazione Alinari Fampahafantarana Marika

Fondazione Alinari dia fampahafantarana marika noforonina ho an'ny Fondazione Alinari per la Fotografia, sampam-panjakana naorina tao Firenze ho fitehirizana, fitantanana ary fampiroboroboana ny fanangonana sary Alinari. Ny mombamomba ny marika dia miorina amin'ny litera A kely, endrika mibaliaka an'ny lantihin'ny fakan-tsary, izay miasa ihany koa ho toy ny efi-tsary ho an'ny sary avy amin'ny arisiva manan-tantara. Ny litera misy endrika sokitra sy ny lokon'ny mainty sy fotsy dia mampahatsiahy ny hazavana sy ny aloka. Ny rafitra dia ampiharina amin'ny fitaovana atonta, tapakila, katalaogy, entam-barotra ary tranonkala.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Fondazione Alinari Fampahafantarana Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Fondazione Alinari Fampahafantarana Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Fondazione Alinari Fampahafantarana Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Refy & Fonosana: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Marika: brand design, merchandising, print materials, visual identity
Teknolojia Famokarana: Brand design and visual identity and language.
Fanamby Endrika: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Fikarohana: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Aingam-panahy: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Faharetan'ny Tetikasa: The project started in October 2020 in Florence (Italy) and it is still going on.
Fizotr'asa: It's a brand identity project to identificate a new public subject.
Patanta: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Mpikambana ao amin'ny Ekipa: Giuditta Valentina Gentile