The Book That Grew Torolalana momba ny Fiompiana Ahitra nataon'i Fabiano Dalmacio

Ny endrika The Book That Grew Torolalana momba ny Fiompiana Ahitra nataon'i Fabiano Dalmacio dia mpandresy sarobidy amin'ny 2021 A' Design Award Platina amin'ny Sokajin'ny Fifanintsanana Famolavolana Zavakanto sy Fampisehoana Zavakanto.

PlatinaZavakanto· 2021

The Book That Grew Torolalana momba ny Fiompiana Ahitra

nataon'i Fabiano Dalmacio

Mpanjifa: Rothco, part of Accenture Interactive

Mpandresy A' Design Award Platina amin'ny Sokajy Zavakanto

322,102

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #122969

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Book That Grew Torolalana momba ny Fiompiana Ahitra

Ny Boky Izay Nitombo dia torolalana momba ny fiompiana ahitra natao ho an'ny tantsaha any Irlandy. Mampiseho lesona folo sy torohevitra azo ampiharina folo ity boky ity, izay natao hanatsarana ny faharetana sy ny tombom-barotra. Ireo dingana folo ireo dia mitarika ny tantsaha ho amin'ny fihodinana folo amin'ny fiompiana ahitra isan-taona sy vokatra ahitra folo taonina isaky ny hektara. Ny pejy, teny ary sary famaritana tsirairay dia novolavolain'ny fakan'ahitra velona, notarihina manaraka lakandrano nandritra ny vanim-potoana fitomboana naharitra herinandro maromaro. Hazavaina amin'ny alalan'ny marika natao manokana ireo dingan'asa fambolena sarotra, ary misy pejy azo avelarina mitondra ny fanalahidin'ireo marika.

Ny Fankasitrahana

Momba ny A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana The Book That Grew Torolalana momba ny Fiompiana Ahitra, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Book That Grew Torolalana momba ny Fiompiana Ahitra dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana The Book That Grew Torolalana momba ny Fiompiana Ahitra dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Refy & Fonosana: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Marika: book, design, Ireland, grass, farming, bank
Teknolojia Famokarana: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Fanamby Endrika: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Fikarohana: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Aingam-panahy: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Faharetan'ny Tetikasa: From October 2018 to May 2019, in Dublin and Amsterdam.
Fizotr'asa: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Mpikambana ao amin'ny Ekipa: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Loharanon-tsary: Photographer: Diana Scherer
Filmmaker: Jake Viramontez