Support Small Business Afisy nataon'i Min Huei Lu

Ny endrika Support Small Business Afisy nataon'i Min Huei Lu dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2021

Support Small Business Afisy

nataon'i Min Huei Lu

Mpanjifa: Gong cha

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #120557

Fantaro izao Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Support Small Business Afisy

Ity sary ity dia manandrana manohana ny trano fisakafoanana eo an-toerana ao amin'ny vondrom-piarahamonina, traikefa izay tsy hitan'ny olona maro nandritra ny confinement. Ny mpamorona dia mikendry ny hanentana ny fanirian'ny olona amin'ny fampiarahana dite sy sakafo rehefa manafatra sakafo hohanina izy ireo ary mampiseho ny endrik'ilay traikefa misakafo mahafinaritra. Ny tanjona dia ny hahatonga ny marika tsy manam-paharoa, mamorona ary avo lenta kokoa izay maneho ny fanahin'ny marika sy ny iraka amin'ny tsenan'ny zava-pisotro malaza.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Support Small Business Afisy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Support Small Business Afisy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Support Small Business Afisy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Refy & Fonosana: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Marika: Visual design, illustration, food, drinks, boba tea
Teknolojia Famokarana: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Fanamby Endrika: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Fikarohana: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Aingam-panahy: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Faharetan'ny Tetikasa: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Fizotr'asa: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Loharanon-tsary: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.