Quix Primary Function: Mari-pamantarana nataon'i Anja Zambelli Colak

Ny endrika Quix Primary Function: Mari-pamantarana nataon'i Anja Zambelli Colak dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2021

Quix Primary Function: Mari-pamantarana

nataon'i Anja Zambelli Colak

Mpanjifa: Zambelli Brand Design

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

40,925

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #120357

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Quix Primary Function: Mari-pamantarana

Quix dia mari-pamantarana ho an'ny milina fivarotana mizakatena manolotra zava-pisotro mafana sy mangatsiaka ary sakafo maivana. Ny mari-pamantarana dia mampiasa loko, endrika ary volo nakana avy amin'ny kolontsaina Italiana, manome haja ny vanim-potoana volamena ny famolavolana Italiana. Ny endrika somary taloha kely dia mampahatsiahy ny taonan'ny Dolce Vita sy mamoaka ny kolontsain'ny kafe Italiana. Ireo kaopy kafe sy afisy dia vita pirinty amin'ny loko CMYK amin'ny teknolojia offset, fa ireo milina fivarotana kosa dia asiana mari-pamantarana amin'ny foil vita pirinty. Ny famolavolana dia manova ny fiatoana kafe haingana ho traikefa an-tsary milamina.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Quix Primary Function: Mari-pamantarana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Quix Primary Function: Mari-pamantarana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Quix Primary Function: Mari-pamantarana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Refy & Fonosana: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Marika: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Teknolojia Famokarana: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Fanamby Endrika: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Fikarohana: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Aingam-panahy: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Faharetan'ny Tetikasa: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Fizotr'asa: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.