Love Art Fanentanana nataon'i Daniel da Hora

Ny endrika Love Art Fanentanana nataon'i Daniel da Hora dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VarahinaDokambarotra· 2024

Love Art Fanentanana

nataon'i Daniel da Hora

Mpanjifa: Dahlstedt Holding SL

Mpandresy A' Design Award Varahina amin'ny Sokajy Dokambarotra

82,144

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #119665

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Love Art Fanentanana

Amin'ny fanentanana voalohany, dia manomboka asa sahy sy ara-kanto i Winghook izay mikendry ny hanaovana fanambarana mahery vaika. Mampiasa fifangaroan'ny fanodinkodinana nomerika sy fandikan-kevitra ara-kanto amim-pitandremana, dia mampiditra sanganasa malaza avy amin'ny Tantaran'ny Zavakanto ao anatin'ny fitantarana i Winghook. Amin'ny alalan'ny fanodinkodinana mahay, dia manohitra ny mpijery hamantatra ny tsy fitovian-kevitra ny fanentanana, miaraka amin'ny fahamarinana sy fiheverana ny antsipiriany. Amin'ny fampitahana ireo klasika fantatra amin'ny fiovana vaovao, tsy vitan'ny manasa ny fisaintsainana fotsiny ihany i Winghook, fa manamafy koa ny fahaizany miaro ny maha-izy azy ny harena ara-kanto.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Love Art Fanentanana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Love Art Fanentanana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Love Art Fanentanana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Refy & Fonosana: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Marika: Art, Creative, Museum, Paintings
Teknolojia Famokarana: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Fanamby Endrika: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Fikarohana: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Aingam-panahy: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Faharetan'ny Tetikasa: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Mpikambana ao amin'ny Ekipa: Creative Director / Designer: Daniel da Hora
Loharanon-tsary: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.