Cap Pac Vokatra Fampiroboroboana ho an'ny Hetsika nataon'i Joshua Grant Rayner

Ny endrika Cap Pac Vokatra Fampiroboroboana ho an'ny Hetsika nataon'i Joshua Grant Rayner dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VolafotsyDokambarotra· 2021

Cap Pac Vokatra Fampiroboroboana ho an'ny Hetsika

nataon'i Joshua Grant Rayner

Mpanjifa: Cassette Concepts limitied

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Dokambarotra

34,498

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #117274

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cap Pac Vokatra Fampiroboroboana ho an'ny Hetsika

Cap Pac dia vokatra fampiroboroboana natao hampiasaina amin'ny hetsika atao any ivelany. Ny Cap Pac dia vita amin'ny takelaka karatra tokana ary mampiray zavatra mahasoa maromaro. Misy elo roa ho fiaro ny masoandro azo esorina ary afatotra manodidina ny loha mba hialokaloka ny maso. Ny takelaka sisa tavela dia miasa ho famantarana afaka mitondra hafatra safidiana ho an'ny hetsika tsirairay. Io takelaka io ihany koa dia miasa ho mpitondra zava-pisotro roa. Karatra averimberina na manana fanamarinana no ampiasaina, miaraka amin'ny ranomainty tsy misy rano sy fanamainana mandany angovo kely. Ny tanjona dia ny hampihena ny fako vokarin'ny fitaovana fampiroboroboana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Cap Pac Vokatra Fampiroboroboana ho an'ny Hetsika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Cap Pac Vokatra Fampiroboroboana ho an'ny Hetsika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Cap Pac Vokatra Fampiroboroboana ho an'ny Hetsika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Refy & Fonosana: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Marika: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Teknolojia Famokarana: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Fanamby Endrika: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Fikarohana: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Aingam-panahy: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Faharetan'ny Tetikasa: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Fizotr'asa: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patanta: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Mpikambana ao amin'ny Ekipa: Joshua Grant Rayner