Cafe Soul Fanavahana ara-pahitana nataon'i Mateus Matos Montenegro

Ny endrika Cafe Soul Fanavahana ara-pahitana nataon'i Mateus Matos Montenegro dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2022

Cafe Soul Fanavahana ara-pahitana

nataon'i Mateus Matos Montenegro

Mpanjifa: Cafe Tunico

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

11,750

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #117271

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cafe Soul Fanavahana ara-pahitana

Cafe Soul dia fanavahana ara-pahitana sy famolavolana fonosana ho an'ny marika kafe iray. Ny kafe dia vokarina avy amin'ny voan-kafe Arabica 100 isan-jato ary atolotra amin'ny vidiny mora azo takarina. Ny fahitana dia mampiasa logo modiolara izay azo ampifangaroana ny singa mba hamorona endrika sy lamin-tsoratra maro samihafa. Ny fitenim-pahitana dia maivana sy tanora, ary mikendry ny hahatratra mpanjifa vaovao sy tanora kokoa. Ny fonosana dia vita pirinty amin'ny fizotry ny loko efatra (four color process) miaraka amin'ny loko Pantone efatra eo amin'ny rafitra alium. Ny isa fito dia manondro ireo mpikambana fito ao amin'ny fianakaviana mitantana ilay toeram-pambolena.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Cafe Soul Fanavahana ara-pahitana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Cafe Soul Fanavahana ara-pahitana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Cafe Soul Fanavahana ara-pahitana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Refy & Fonosana: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Marika: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teknolojia Famokarana: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Fanamby Endrika: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Fikarohana: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Aingam-panahy: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Faharetan'ny Tetikasa: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Fizotr'asa: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Mpikambana ao amin'ny Ekipa: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha