Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana nataon'i Yong Wong

Ny endrika Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana nataon'i Yong Wong dia mpandresy sarobidy amin'ny 2021 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VolamenaAnatiny· 2021

Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana

nataon'i Yong Wong

Mpanjifa: Beijing Tongrentang Health

Mpandresy A' Design Award Volamena amin'ny Sokajy Anatiny

21,079

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #108738

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana

Tongrentang Zhima Health dia fivarotana fanandramana miorina any Beijing. Mirefy 5000 metatra toradroa mizara telo rihana ny fivarotana. Ao amin'ny toerana iray ihany no ahitana fanampin-tsakafo, sakafo mahavelona ary vokatra fikojakojana ny fahasalamana izay mampiditra teknolojian'ny fahasalamana. Akora mifanohitra amin'ny velarana midadasika, toy ny hazo matevina sy ny varahina volamena, no ampiasaina ao anatiny. Manomboka eo amin'ny rihana ambany miakatra, lohahevitra efatra no aseho, dia ny fanontaniana, ny sakafo, ny fanarenana ary ny fanasitranana. Ny fivarotana koa dia toerana ara-tsosialy mahazo aina ho an'ny mpanjifa.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Refy & Fonosana: 5000 square meters, 3 floors
Marika: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teknolojia Famokarana: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Fanamby Endrika: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Fikarohana: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Aingam-panahy: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Faharetan'ny Tetikasa: This project started in May 2019 and finished in December 2019 in Beijing.
Fizotr'asa: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Mpikambana ao amin'ny Ekipa: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Loharanon-tsary: Beijing Wuxiang Space Architecture Design