Taiwan Small Town Ramble Fampiroboroboana ny Fizahantany nataon'i Meng Chih Chiang

Ny endrika Taiwan Small Town Ramble Fampiroboroboana ny Fizahantany nataon'i Meng Chih Chiang dia mpandresy sarobidy amin'ny 2020 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VolafotsyDokambarotra· 2020

Taiwan Small Town Ramble Fampiroboroboana ny Fizahantany

nataon'i Meng Chih Chiang

Mpanjifa: Taiwan Tourism Bureau, Singapore Office

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Dokambarotra

33,205

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #103746

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Taiwan Small Town Ramble Fampiroboroboana ny Fizahantany

Ny Taiwan Small Town Ramble dia fampielezan-kevitra fanentanana ny fizahantany noforonina hampiroboroboana ireo tanàna kely any Taiwan. Ampiasa fiara fitateram-bahoaka any Singapore izay mitondra sary telo refy amin'ny trano taivaney nentim-paharazana ity fampielezan-kevitra ity. Tafo mitovy amin'ny rambon'ny sidintsidina, izay endrika maritrano eo an-toerana, no apetraka eo ambonin'ny fiara fitateram-bahoaka tsirairay. Ny tapany ambany dia rakotra tsora-bato voaravaka misy sarim-boninkazo. Ireo singa roa ireo dia sary manoke ireo tanàna taivaney nentim-paharazana. Ny akanin-tsidina sokitra, izay hita ela ho mariky ny harena sy fanambinana, no mameno ny fandrafetana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Taiwan Small Town Ramble Fampiroboroboana ny Fizahantany, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Taiwan Small Town Ramble Fampiroboroboana ny Fizahantany. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Taiwan Small Town Ramble Fampiroboroboana ny Fizahantany dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Refy & Fonosana: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Marika: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Teknolojia Famokarana: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Fanamby Endrika: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Fikarohana: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Aingam-panahy: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Faharetan'ny Tetikasa: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Fizotr'asa: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Mpikambana ao amin'ny Ekipa: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Loharanon-tsary: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng