SberBank Online Primary Function: Fampiharana banky an-tsehatra finday nataon'i SberBank Online Design Team

Ny endrika SberBank Online Primary Function: Fampiharana banky an-tsehatra finday nataon'i SberBank Online Design Team dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Teknolojia Finday, Fampiharana ary Rindrambaiko.

VolafotsyFinday· 2021

SberBank Online Primary Function: Fampiharana banky an-tsehatra finday

nataon'i SberBank Online Design Team

Mpanjifa: Sberbank

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Finday

35,093

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #101823

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny SberBank Online Primary Function: Fampiharana banky an-tsehatra finday

Book Text: Ny SberBank Online dia fampiharana banky an-tsehatra finday novolavolaina ho an'ny banky Rosiana lehibe iray. Saika azo alaina an-tserasera amin'ny alalan'ny fampiharana ny vokatry ny banky rehetra. Ny serivisy banky nentim-paharazana dia miaraka amin'ny endri-javatra momba ny fomba fiaina toy ny resadresaka, ny tantara ary ny katalaogy. Azo ampiana kara-taratasy sy tsanganana miloko ny famindram-bola mba hahatonga azy ho manokana kokoa. Rehefa maharitra ela ny fifanakalozana iray, dia efijery misy sary mihetsika no aseho fa tsy pejy fakan-tahaka foana. Ny efijery voalohany sy fandraisana dia atao manokana araka ny toerana sy ny fotoana amin'ny andro.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana SberBank Online Primary Function: Fampiharana banky an-tsehatra finday, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana SberBank Online Primary Function: Fampiharana banky an-tsehatra finday. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana SberBank Online Primary Function: Fampiharana banky an-tsehatra finday dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Refy & Fonosana: Above iOS 10.0 / Above Android 10.0
Marika: Digital Banking, Personalization, Emotional Design, app.
Teknolojia Famokarana: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Fanamby Endrika: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Fikarohana: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Aingam-panahy: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Faharetan'ny Tetikasa: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Fizotr'asa: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.