HEMA Alliance Maha-izy azy Orinasa nataon'i Pedro Panetto

Ny endrika HEMA Alliance Maha-izy azy Orinasa nataon'i Pedro Panetto dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2020

HEMA Alliance Maha-izy azy Orinasa

nataon'i Pedro Panetto

Mpanjifa: Pedro Panetto

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

16,339

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #100934

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny HEMA Alliance Maha-izy azy Orinasa

Ny HEMA Alliance dia maha-izy azy orinasa noforonina ho an'ny fikambanana manohana ireo mpampiasa ny Ady An-tanana Eoropeanina Manan-tantara (Historical European Martial Arts). Ny maha-izy azy dia ahitana fiovaovan'ny marika 160, novolavolaina avy amin'ny endrika sabatra 40 aseho amin'ny fandaharana ara-pahitana efatra. Ny sabatra tsirairay dia manaraka ny fitovizan'ny modely ara-tantara marina. Ny litera, ny elanelana ary ny sary an-tsariny momba ny marika dia miorina amin'ny Golden Ratio, izay mampitovy ny fiovaovana rehetra. Ny mpampiasa tsirairay dia afaka misafidy ny fiovaovana mifanaraka amin'ny fomba fiofanana sy fitaovam-piadiana tiany indrindra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana HEMA Alliance Maha-izy azy Orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana HEMA Alliance Maha-izy azy Orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana HEMA Alliance Maha-izy azy Orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Refy & Fonosana: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Marika: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Teknolojia Famokarana: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Fanamby Endrika: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Fikarohana: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Aingam-panahy: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Fizotr'asa: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Mpikambana ao amin'ny Ekipa: Pedro Panetto.
Francesco Brugnera Teixeira.