Miltos Primārā funkcija: Zīmola identitāte, iepakojums — Yuta Takahashi

Darbs Miltos Primārā funkcija: Zīmola identitāte, iepakojums, kura autors ir Yuta Takahashi, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2020

Miltos Primārā funkcija: Zīmola identitāte, iepakojums

Autors: Yuta Takahashi

Klients: Miltos

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Miltos Primārā funkcija: Zīmola identitāte, iepakojums

Miltos ir zīmola identitātes un iepakojuma dizains šokolādes zīmolam. Koncepcija paplašina "no pupas līdz tāfelītei" ideju "no koka līdz tāfelītei" pieejā, kas izceļ kakao aromātu. Iepakojums ir izgatavots no tumši zila smalka papīra ar spīdumu apstrādi, laku, kas atveido zīda rakstu, un zelta folijas iespiedumu. Kastīte atveras kā grāmatas vāks un satur garšu diagrammas kartīti, kas detalizēti izskaidro katru garšu, kā tas tiek darīts ar vīnu. Sortimenta kaste ir balstīta uz grāmatplaukta tēlu. Dizains atbalsta mierīgu zīmola pieredzi pieaugušajiem.

Atzinība

Par Sudraba balva A' Design Award

Miltos Primārā funkcija: Zīmola identitāte, iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Miltos Primārā funkcija: Zīmola identitāte, iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Miltos Primārā funkcija: Zīmola identitāte, iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Izmēri un iepakojums: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Birkas: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Ražošanas tehnoloģija: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Dizaina izaicinājums: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Pētījums: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Iedvesma: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Projekta ilgums: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Darbības plūsma: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patenti: Copyrights belong to Yuta Takahashi, 2020
Komandas dalībnieki: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Attēlu autori: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020