ODTU Sanat 20 Vizuālās Identitātes Dizains — Kenarkose Creative

Darbs ODTU Sanat 20 Vizuālās Identitātes Dizains, kura autors ir Kenarkose Creative, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2020

ODTU Sanat 20 Vizuālās Identitātes Dizains

Autors: Kenarkose Creative

Klients: Middle East Technical University

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par ODTU Sanat 20 Vizuālās Identitātes Dizains

Tuvo Austrumu tehniskās universitātes ikgadējā mākslas festivāla ODTU Sanat divdesmito gadu laikā tika lūgts izveidot vizuālo valodu, lai izceltu sekojošos festivāla 20 gadus. Pēc pieprasījuma festivāla 20. gads tika uzsvērts, tuvojoties tam kā segtā mākslas darbs, kas tiks atklāts. Tādu pašu krāsainu slāņu ēnas, kas veido skaitļus 2 un 0, radīja 3D ilūziju. Šī ilūzija rada atvieglojuma sajūtu, un skaitļi izskatās kā izkusuši fonā. Spilgtā krāsu izvēle rada smalku kontrastu ar viļņveidīgo 20.

Atzinība

Par Sudraba balva A' Design Award

ODTU Sanat 20 Vizuālās Identitātes Dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka ODTU Sanat 20 Vizuālās Identitātes Dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. ODTU Sanat 20 Vizuālās Identitātes Dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Izmēri un iepakojums: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Birkas: Visual Identity, Visual Communication, Graphic Design, Branding
Ražošanas tehnoloģija: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Dizaina izaicinājums: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Pētījums: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Iedvesma: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Projekta ilgums: The project started in October 2018 in Ankara and finished in March 2019.
Darbības plūsma: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Komandas dalībnieki: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Attēlu autori: All visual materials were designed and produced by Kenarkose Creative.