Darbs The Moment 2020 Kalendārs, kura autors ir Xiutao Fu, ir augsti novērtēts un ļoti prestižās 2020 Zelta balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

ZeltaGrafika· 2020

The Moment 2020 Kalendārs

Autors: Xiutao Fu

Klients: Mattenai

Zelta balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par The Moment 2020 Kalendārs

Mirkļa kalendārs iedvesmojas no senās ķīniešu gudrības par Saules termiņiem un Bībeles Ekleziasta grāmatas. Tā mērķis ir pārdomāt mūsdienu sabiedrības nemierīgo raksturu un atgādināt cilvēkiem atpazīt katru gadalaiku un novērtēt tagadni. Šajā jaunajā dizainā mēnesis ir drukāts lapas centrā, savukārt datumi ir izvietoti gar gradientu loku. Kamēr datumi un loki rotē pulksteņrādītāja virzienā ap centru, tie pakāpeniski izbalē—pateicoties puscaurspīdīgajam papīram—radot poētisku priekšstatu, ka mūžība sastāv no tagadnes mirkļu virknes.

Atzinība

Par Zelta balva A' Design Award

The Moment 2020 Kalendārs ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka The Moment 2020 Kalendārs būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. The Moment 2020 Kalendārs izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Izmēri un iepakojums: 185mm x 94mm x 46.5mm
Birkas: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Ražošanas tehnoloģija: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Dizaina izaicinājums: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Pētījums: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Iedvesma: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Projekta ilgums: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Darbības plūsma: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patenti: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Komandas dalībnieki: Creative Director & Designer: Xiutao FU
Attēlu autori: Echo Chen, 2019