Feira do Alvarinho Reklāmas Kampaņa — Fabio Alves

Darbs Feira do Alvarinho Reklāmas Kampaņa, kura autors ir Fabio Alves, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

SudrabaReklāma· 2020

Feira do Alvarinho Reklāmas Kampaņa

Autors: Fabio Alves

Klients: MarkaBranka

Sudraba balva A' Design Award ieguvējs kategorijā Reklāma

46,597

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #91133

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Feira do Alvarinho Reklāmas Kampaņa

Feira do Alvarinho ir ikgadēja vīna ballīte, kas notiek Monkao, Portugālē. Lai sazinātos ar notikumu, tā tika izveidota sena un izdomāta valstība. Ar savu vārdu un civilizāciju Alvarinho Karaliste, kas nosaukta tāpēc, ka Monkao ir pazīstama kā Alvarinho vīna šūpulis, tika iedvesmota no Monkao reālās vēstures, vietām, ikoniskajiem cilvēkiem un leģendām. Šī projekta lielākais izaicinājums bija īstā teritorijas stāsta iekļaušana varoņu dizainā.

Atzinība

Par Sudraba balva A' Design Award

Feira do Alvarinho Reklāmas Kampaņa ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Feira do Alvarinho Reklāmas Kampaņa būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Feira do Alvarinho Reklāmas Kampaņa ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Izmēri un iepakojums: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Birkas: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Ražošanas tehnoloģija: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Dizaina izaicinājums: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Pētījums: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Iedvesma: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Projekta ilgums: From February to July 2019, in Moncao, Portugal.
Darbības plūsma: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Komandas dalībnieki: Fabio Alves
Marcio da Rocha
Rafael Pereira
Attēlu autori: MarkaBranka, 2019